US EditionStarcom wins media mandate for McDonald’s India (South & West)
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Starcom wins media mandate for McDonald’s India (South & West)
New Delhi: McDonald’s India (South and West), operated by Westlife Foodworld, has appointed Starcom India as its media agency of record, following a competitive pitch process held earlier this year. This marks the end of McDonald’s long-standing partnership with Madison, which managed the brand’s media duties for over two decades. Commenting on the development, Arvind RP, Chief Marketing Officer, McDonald’s India (West & South), said, “We welcom…
Starcom India Wins McDonald’s Media Mandate for South & West THE NEW INDIAN
NEW DELHI: McDonald’s India (South and West), operated by Westlife Foodworld Limited, has appointed Starcom India as its new Agency of Record (AOR) for media. This move ends a partnership with Madison that lasted over two decades. McDonald’s aims to boost growth and deepen consumer engagement in these key regions. Arvind R.P., Chief Marketing Officer of McDonald’s India (South & West), confirmed the change: “We welcome Starcom India as our n…
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