Starbucks' latest ploy to bring back customers? Snoopy

Starbucks collaborates with 'Peanuts' for Snoopy beverages, merch

Starbucks Korea will launch new Snoopy-inspired beverages and merchandise on Thursday. This marketing initiative follows a partnership between Starbucks Coffee Company in Seattle and 'Peanuts,' the comic strip featuring the globally known beagle Snoopy, Charlie Brown and his lovable gang.

Starbucks' latest ploy to bring back customers? Snoopy

Starbucks (SBUX) has teamed up with the Peanuts comic brand for a new collaboration as it looks to reignite consumer interest.Read more...

Snoopy and 'Peanuts' pals are coming to Starbucks: See limited-edition cups

A new line of Peanuts-inspired merchandise will make its debut at Starbucks stores nationwide starting Tuesday, March 25.

What Starbucks’ Ongoing Restructuring Means For Customers And Investors

Starbucks Corporation (NASDAQ: SBUX) has launched an extensive restructuring to streamline operations and optimize customer experience. While navigating a difficult operating environment, the coffee giant is working to revive its brand through initiatives like the mobile order facility and redesigned stores. The company’s stock has been on a rollercoaster ride for quite some time, often reflecting investors’ concerns about the faltering sales pe…

'Peanuts' Gang Teams Up with Starbucks

Charlie Brown, Snoopy and the whole “Peanuts” gang are coming to Starbucks! It’s part of a global partnership between the coffee giant and the Peanuts brand. It features a new Snoopy persona, “Joe Kind,” and celebrates kindness, coffee, and community. The Peanuts-inspired, limited-edition merch includes a cold cup, ceramic mug, and stainless steel tumbler. Prices range from 18 to 30 bucks. They’ll be available at participating coffee shops acros…

According to PWC data, at least 40 percent of the brands Starbucks Japan presented a collection of Snoopy that was remarkably distinguished from other countries. 70 percent of buyers value the marketing strategies of a brand. Consumers and fans of the new collection of Starbucks x Snoopy could not believe what the launch of Japan was like, as compared to Mexico and other parts of the world, in the Asian country not only sold the collection of ut…