US EditionStarbucks to Close Hundreds of Stores in $1B Restructuring Plan
16 Articles
16 Articles
By Nathaniel Meyersohn, CNN The days when there was a Starbucks in every corner seem to be coming to an end. For years, Starbucks based his reputation on his relentless expansion capacity in cities and suburbs. Comedian Lewis Black even joked in 2001 when he said that the “end of the universe” was in Houston, Texas, where he found a Starbucks right in front of another. But both the universe and Starbucks have changed since then. Greater competit…
By Nathaniel Meyersohn, CNN The days when there was a Starbucks in every corner seem to be coming to an end. For years, Starbucks based his reputation on his relentless expansion capacity in cities and suburbs. Comedian Lewis Black even joked in 2001 when he said that the “end of the universe” was in Houston, Texas, where he found a Starbucks right in front of another. But both the universe and Starbucks have changed since then. Greater competit…
Starbucks coffee shops are announcing a major overhaul as part of their recovery plan. The coffee chain, which aims to put customers back at the center of its experience, plans to close approximately 430 cafes and cut 900 jobs across the United States and Canada. Here's an update. Also read: Starbucks to remove 20% of its menu items in Canada In a letter published on the multinational's website this Thursday, September 25, its CEO, Brian Niccol,…
Starbucks to close hundreds of stores in $1B restructuring plan
The coffee chain’s overall U.S. and Canada store count is expected to drop by 1%, or several hundred stores, by the end of the 2025 fiscal year. CEO Brian Niccol is trying to restore the chain’s “coffeehouse” feel to bring customers back to its outlets after six consecutive quarters of declining U.S. sales. Among the closed stores was Starbucks’ flagship unionized location in Seattle, a large cafe with an in-house roastery, the company confirmed…
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