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Starbucks sees room to expand with hundreds of new US stores and increased seating
- Starbucks will relaunch its three-tiered Starbucks Rewards program—Green, Gold and Reserve—on March 10 for its 35.5 million active U.S. members, the company announced Thursday at Investor Day.
- After seven years of an equal-rewards model, Starbucks is shifting back to tiers to reward loyal Rewards members, reversing the 2019 program change, with CEO Brian Niccol stating, `You have to win both with your Rewards customers and call it the light or infrequent customer.`
- Higher tiers earn Stars faster: Green 1 Star per $1, Reserve 1.7 Stars per $1, plus members get perks like Free Mod Mondays and a 60-Star $2-off reward.
- Because Rewards-linked transactions accounted for 60% of fiscal 2025 revenue, some customers who reload digital Starbucks gift cards may earn fewer Stars, as a Gold member reloading $50 would get 85 Stars versus 100 today.
- Members' initial statuses will be based on 2025 Star earnings and shared in the Starbucks app and email, while Starbucks executives tied the revamp to long-term growth and 600 to 650 new coffeehouses.
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Starbucks sees room to expand with hundreds of new U.S. stores, increased seating
Starbucks says it plans to open hundreds of new stores across the U.S. and add seating at thousands of existing locations. The company detailed its plans during an investor presentation in New York on Thursday. Executives say they expect up…
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A big Starbucks Rewards overhaul is coming. What it means for your stars
Coffee giant Starbucks just announced its rewards program is about to get a major overhaul. On Thursday, the chain said its newly revamped rewards program will make its debut on March 10. According to Starbucks, it will feature a new, three-tier membership structure that will allow for “greater earning power” for its 35.5 million active North American members. The new program will allow consumers to move through three tiers: green (the starter …
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Total News Sources61
Leaning Left12Leaning Right5Center36Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 23%
C 68%
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