Starbucks Opens Free Study Rooms in China to Lure Back Customers

Starbucks opens free study rooms to lure customers

BEIJING — Starbucks Corporation has launched free “study rooms” in some of its China outlets, the company’s latest initiative to help boost consumer traffic as domestic competition surges in its second-biggest market.

Starbucks opens free study rooms in China to lure back customers

Starbucks is trying to revive sales growth amid stiff competition in China from cheaper local rivals like Luckin Coffee. Read more at straitstimes.com.

Starbucks Opens Free Study Rooms in China to Lure Back Customers

Starbucks Corp. has launched free “study rooms” in some of its China outlets, the company’s latest initiative to help boost consumer traffic as domestic competition surges in its second-biggest market.

Back to Starbucks: How Starbucks coffee shops are revitalising community-first third places

In bustling cities and quiet neighbourhoods alike, Starbucks familiar green siren often signals more than just a caffeine stop. It represents that essential ‘third place’ – a reliable comfort zone bridging the gap between home and work, a space for quiet focus, friendly catchups, or simply a moment’s pause.  But in a world where connection often happens online more than off, many of those third places have been quietly disappearing. As a brand b…