US EditionStarbucks Has a Rival: What Is Mixue, the Chinese Chain that Opened Its First Branch in the Cdmx Center?
2 Articles
2 Articles
Mixue, the company that holds the title of the chain of restaurants with the largest number of branches in the world — surpassing no less than McDonald’s — has arrived in Mexico. And it does not come with the arrogance of established brands, but with an infinitely more powerful weapon: the price.While Starbucks sells at high prices and has done so for decades under the pretext of “third place” (that space between home and office) with a high ent…
It seems that Starbucks coffee shops and other businesses already have a rival... The Chinese Mixue chain, specializing in soft ice cream and tapioca drinks, opened its first branch in the Historic Center of Mexico City with a menu that includes products from 8 pesos and a franchise model that seeks to expand in the country.The first branch in Mexico is located in Monte de Piedad 15, local 3PB, Centro Histórico, mayoral Cuauhtémoc, a few steps f…
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