US EditionStar Pubs invests £180k in rolling out loyalty card
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Star Pubs invests £180k in rolling out loyalty card
Star Pubs has revealed that it is investing £180,000 in rolling out a loyalty card that will enable operators of its 190 Just Add Talent community and premium pubs to reward their regulars. Pilot sites saw repeated and sustained use of the Pub Perks cards, which give users points on their purchases of food, drinks and snacks. Star pubs revealed that 85% of cards were used multiple times a week with no drop-off in regularity over the six-month lo…
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