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Stand out in Google search results with product variant schema

Summary by Yoast
Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar. Why you and your customers will love it Attract more shoppers Make it easier for Google to show exactly what customers are searching for. Stand apart Richer product details and search snippets help you outshine competitors. Confidence and clarit…
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Yoast broke the news in on Thursday, March 27, 2025.
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