StanChart Mixes Soccer and Investing in Marketing Campaign

Standard Chartered scores big with Liverpool FC in global ‘Invest Like Champions’ push

SINGAPORE – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club (LFC), to elevate the bank’s Signature CIO Funds across 12 key markets. Leveraging its long-standing strategic partnership with the 2025 Premier League champions, Invest Like Champions connects the passion of football with the precision of wealth management, translating on-pitch elite strategy into …

Standard Chartered taps Liverpool Football Club to promote signature CIO Funds globally

Standard Chartered has launched ‘Invest Like Champions,’ a global marketing campaign developed in partnership with Liverpool Football Club (LFC), to elevate the bank’s Signature CIO Funds across 12 key markets.

StanChart Mixes Soccer and Investing in Marketing Campaign

UK lender Standard Chartered has launched a new marketing campaign bridging the world of English football and investments. Standard Chartered has launched a global marketing campaign called «Invest Like Champions» developed in partnership with Liverpool Football Club (FC), according to a statement. Within the context of Standard Chartered's «Signature CIO Funds» – globally diversified portfolios reflecting the bank’s house views – the campaign m…