Sprinklr Social Index Shows Brands Lacking Relevance

Brand Awareness Is Overrated, Sprinklr Social Index Finds

Brands today are louder than ever, yet increasingly disconnected from the audiences they aim to reach.  A Sprinklr benchmark report has revealed that retail brands are more socially active than any other sector, yet 78% of these brands fail to generate meaningful engagement.  This gap highlights the growing CX challenge that visibility alone no longer builds loyalty, and customers increasingly reward brands that deliver timely, relevant, and hum…

Sprinklr Launches Social Index to Measure How Brands Win High-Impact Consumer Moments

The introduction of the Social Index by Sprinklr is a new benchmarking approach aimed at measuring how effectively brands interact with their audiences through important real-time interactions on social media sites. According to the results gathered from analyzing more than a million interactions over 11 months for 1,160 brands, there appears to be a widening gap between the presence of brands and the engagement with customers. Brands are scored…

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

Sprinklr Launches the Social Index, a New Benchmark for How Brands Win the Moments That Matter

The benchmark highlights diverging trends between brand activity and audience experience — and what top performers do differently.NEW YORK--(BUSINESS WIRE)--$CXM #CX--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experi... L'articolo Sprinklr Launches the Social Index, a New Benchmark for How Brands Win the Moments That Matter è un contenuto originale di 01net.