US EditionHow to Access Spotify Wrapped as People 'Offended' by Change in 2025 Recap
Spotify Wrapped 2025 introduces a 'listening age' metric and fan insights, with around 50 global pop-ups and new interactive features for personalized music reviews.
- Yesterday, Spotify launched Spotify Wrapped 2025, with over 200 million engaged users and more than 500 million shares within 24 hours, following Apple's release by a day.
- Spotify says the 2025 update responds to user feedback, adding nearly a dozen new features and deeper data drives after last year's rough reception, while AI was used behind the scenes.
- Users receive a package of new features including a listening age, six listening "clubs," and a listening archive, with access requiring streaming at least 30 songs >30 seconds and listening to five artists, available in the Spotify mobile app.
- Users flocked to social media to react to the listening-age metric, with many saying the age assigned was wildly off while Spotify Wrapped dominated attention, overshadowing YouTube Recap.
- Having launched Wrapped in 2015, Spotify positions it as a tool for creators and advertisers, with around 50 pop-up activations worldwide, including Oasis in Manchester and Bad Bunny in Mexico City.
12 Articles
12 Articles
Why YouTube Recap flopped and Spotify Wrapped is buzzing
YouTube launched its first Recap, but users say it's inaccurate and barebones. Spotify Wrapped, meanwhile, dominated the internet — again — with new features.Lee Chong Ming/YouTube; SpotifyYouTube launched "Recap" on Tuesday, its first year-end roundup for users.While Spotify Wrapped dominated social media this week, YouTube's version barely registered.Some users say Recap fell short, with inaccuracies and missing data.While the internet is buzz…
Spotify Wrapped has introduced a 'listening age' feature and everyone's offended
Spotify Wrapped 2025 is officially out, and they've introduced a new feature: Listening age. While it's a great insight into how your music stacks up against other people your age, some listeners are rather offended by just how much older their taste is.
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