Spotify invests in international audiobooks

Spotify invests in international audiobooks

Sponsored by Magellan AI. Better insights, bigger deals. See how Gamut Podcast Network uses Magellan AI to drive revenue. See their strategy Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages, starting with French and Dutch. “In France, we are continuing to bring a younger, more diverse audience to audiobooks, with nearly 60% of listeners aged 18 to 34 accounting for over…

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Spotify has launched its Spotify Ads Exchange (SAX) platform in India, alongside AI-generated advertisements, revealed a report from The Hindu on April 15. The Spotify Ad Exchange is a platform that offers programmatic buying options to advertisers. It operates as a real-time auction, allowing media buyers access to the platform’s full portfolio across all core formats, including audio, video, and display. “Spotify Ad Exchange (SAX) is a new pro…

How Spotify is ‘removing friction’ to pursue the long tail - The Media Leader

UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.

Swedish streaming provider Spotify is launching an extended audiobook offering in the DACH region: From 15 April, premium users in Germany, Austria, Switzerland and Liechtenstein will have access to an extensive audiobook catalogue. "We are turning the volume up where people are already listening," says Spotify's announcement.

The streaming service Spotify today massively expanded its audiobook offering in Germany, Austria, Switzerland, and Liechtenstein. The new Premium Audiobook Experience offers Premium Individual subscribers, as well as primary users (and only those!) of Premium Duo and Family, access to a...Read the article: Spotify significantly expands audiobook offering in German-speaking countries. You can support us with every purchase you make through Amazo…

Spotify gets audiobooks. They have been available in other countries for a long time. Soon the service will also start in Germany. You can find out what you need to know here.