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Spotify Is Putting a Conversational Chatbot Right Inside Its App

On Tuesday, Spotify launched "Talk to Spotify," a conversational AI feature in beta allowing eligible Premium users 18 and older in the United States, Ireland, and Sweden to type or speak to the mobile app.
The company has increasingly integrated artificial intelligence into its platform, previously introducing an AI DJ that picks songs and speaks between tracks, plus prompt-based playlist tools helping listeners interact with music, podcasts, and audiobooks.
Premium subscribers can control playback, save songs, and ask contextual questions about tracks and artists; Spotify acknowledges the beta version may not always provide accurate responses during testing.
By leveraging listening history, the assistant answers personalized queries such as "how many times have I listened to Bad Bunny?" or questions about genres and release dates, providing on-demand insights previously packaged in annual features.
Spotify utilizes a mix of internal technology and external models for the chatbot, part of executives' broader "era of Generation" strategy aiming to shape listening experiences around individual user taste and intentions rather than fixed catalogs.

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22 Articles

Spotify launches a conversational AI that lets you shape what plays by talking to the app

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