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Spotify, Deezer, Apple: the 4 invisible levers that drive us to remain subscribers according to a study

Summary by psychologies.com
One opens Spotify mechanically, one launches a recommended playlist, and the following month, the subscription is renewed without hesitation. But why is one still addicted to its music streaming app? This is precisely the question that a Chinese team of researchers asked 895 users, in a scientific study newly accepted by Frontiers in Psychology (May 8, 2025). Their objective: to understand what drives subscribers to stay, to return... and to pay…
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One opens Spotify mechanically, one launches a recommended playlist, and the following month, the subscription is renewed without hesitation. But why is one still addicted to its music streaming app? This is precisely the question that a Chinese team of researchers asked 895 users, in a scientific study newly accepted by Frontiers in Psychology (May 8, 2025). Their objective: to understand what drives subscribers to stay, to return... and to pay…

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psychologies.com broke the news in on Tuesday, May 13, 2025.
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