Sport 2000 becomes Ceracles Coopérative

Bye le Groupe Sport 2000. Bonjour Ceracles Coopérative. The third French sports group deploys a new identity. And it is the agency New Business, which accompanied in the council and the redefinition of its brand platform, including the graphic identity and the new name. This approach is part of a desire for development. The objective? To generate a turnover of 1.3 billion euros by 2030 against 831 million in 2024 (+56%). A new identity for an am…