Spirit’s Ultra-Low-Cost Model Isn’t Holding Up

Spirit’s Ultra-Low-Cost Model Isn’t Holding Up

Spirit Airlines helped popularize the ultra-low-cost carrier (ULCC) model in the U.S., offering low fares while charging extra for services once included in ticket prices, such as checked bags and seat selection. This approach reshaped the airline industry and was eventually adopted by major carriers like American, Delta, and United, which began offering basic economy tickets with similar restrictions. Times have changed. And at least for Spirit…