Spectrum Reach Launches New Tool to Enhance Ad Campaigns

Spectrum Reach unveils Audience Reach Optimizer tool for advertisers

A television remote used with Charter’s Spectrum TV services. (Courtesy photo) Charter Communications, through its Spectrum Reach business, has launched a new tool for advertisers that aims to boost the effectiveness and efficiency of their campaigns. The tool, called the Audience Reach Optimizer (ARO), is designed to ensure that an advertiser or brand’s campaign messaging reaches their intended TV audience by utilizing Spectrum Reach’s unique d…

Spectrum Reach Launches New Tool to Enhance Ad Campaigns

Spectrum’s Audience Reach Optimizer (ARO) Provides Advertisers with Even More Comprehensive, Data-Driven Insights Spectrum Reach, the advertising sales business of Charter Communications, announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s uniqu…