US EditionSpecsavers temporarily rebrands as ‘Specsandhearingsavers’ for new campaign - Mobile Marketing Magazine
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Specsavers temporarily rebrands as ‘Specsandhearingsavers’ for new campaign - Mobile Marketing Magazine
Specsavers has launched a new campaign to promote its audiology services. For six weeks, the brand will be temporarily called ‘Specsandhearingsavers’ to highlight its 20 years of expertise in hearing care, even though its original name only reflects eyecare. The campaign spans TV, radio, OOH, press, digital, and social media, with creative content tailored for each platform. OOH ads feature the new name running off the edge of the canvas, emphas…
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