Spark by Hilton’s Conversion Model Powers Its Global Growth

Spark by Hilton’s Conversion Model Powers Its Global Growth

Spark by Hilton has grown quickly since the brand launched in January 2023. Designed as a premium economy lodging option, Spark is centered around providing guests and owners with value, quality, and consistency at an accessible price point. The brand’s first hotel opened in September 2023, and less than two years later, it has surpassed 100 open hotels. Moving forward, Spark’s pipeline includes 230 hotels around the world. Alissa Klees, brand l…