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Spanish-Language Broadcasters Call for FCC and FTC Action on Audience Measurement

Summary by communicationsdaily.com

The FCC and FTC should improve the audience measurement of Spanish-language broadcasters, a host of such broadcasters told FCC Commissioner Anna Gomez and FTC Commissioner Alvaro Bedoya at a roundtable Wednesday at Florida International University. Gomez and Bedoya said they...

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communicationsdaily.com

Spanish-Language Broadcasters Call for FCC and FTC Action on Audience Measurement

2 days ago

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Insideradio.com

Hispanic Broadcasters Voice Ratings Frustrations To FCC And FTC Commissioners.

Hispanic broadcasters have long seen media measurement as one of the largest barriers they face, as ratings shortcomings result in fewer advertising dollars. Those measurement shortcomings dominated an FCC/FTC roundtable in Florida on Wednesday. Spanish Broadcasting System CEO Raul Alarcón…

3 days ago

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