Spain's Benidorm Embraces Its Franco-Era Mass Tourism Model
- Benidorm has maintained its mass tourism model from the Franco era, despite protests against overtourism in other Spanish tourist areas.
- The tourism industry in Benidorm transformed Spain's image and generated significant foreign currency.
- In 2022, Spain welcomed 94 million foreign visitors, making it the second most-visited country in the world after France.
- Although criticized for its high-rise buildings and crowding, Benidorm has recently been recognized for its sustainable tourism practices.
35 Articles
35 Articles


Spain’s Benidorm embraces its Franco-era mass tourism model
Fifty years after General Francisco Franco's death, Benidorm still clings to the mass tourism model it pioneered under his dictatorship, even as protests against overtourism sweep other Spanish holiday hotspots. Built on bikinis, skyscrapers and package holidays, the industry reshaped socially conservative Spain's image abroad and brought in much-needed foreign currency. "There are no car

Spain's Benidorm embraces its Franco-era mass tourism model
Fifty years after General Francisco Franco's death, Benidorm still clings to the mass tourism model it pioneered under his dictatorship, even as protests against overtourism sweep other Spanish holiday hotspots.
Benidorm - Between skyscrapers, crowded beaches and the succession of bars and restaurants, Benidorm, a pioneer in Spain of a mass tourism born under Franco and today imbued by many, always proudly assumes this status, 50 years after the death of the dictator. "Here, there is no car factories, nor soaps. Here what there is is is a factory of hotels, restaurants and establishments dedicated to leisure", sums up Ángela Barceló, 72 years old, owner…
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