US EditionSouthwest airport lounges? CEO says carrier is open to even more high-end changes
- On June 25, 2025, Southwest Airlines CEO Bob Jordan announced the airline is considering airport lounges, premium seating, and long-haul international flights to attract high-spending customers.
- The move follows major policy changes including ending open seating and adding baggage fees, prompted by increased competition and a 2022 holiday meltdown that pressured revenue.
- Southwest relies on Boeing 737 aircraft but might need longer-range planes to serve Europe, although it is too early to confirm such purchases as FAA certification for the Max 7S is pending.
- Jordan indicated that while there is no firm plan yet, it is possible that Southwest Airlines could eventually operate long-haul flights to destinations such as Europe, emphasizing that all options remain open.
- These changes signal Southwest’s transformation to retain customers who now often book rival airlines for premium options, implying a strategic shift to compete with carriers investing in luxury amenities and lounges.
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Southwest CEO Bob Jordan said the company is open to making even more changes to woo customers who might be flying on competitors. Airport lounges, long-haul international flights and more premium class are all on the table, Jordan told CNBC. The Dallas-based airline is in the midst of its biggest changes in 50 years of flying, as it’s ditched open seating and is starting to charge some customers to check luggage. ARLINGTON, Texas — Southwest Ai…
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A recent passenger experience shared on Reddit has drawn sharp criticism toward Southwest Airlines, calling out misleading fare descriptions, disorganized service, and a lack of accountability. The traveler, who had booked “Anytime” tickets for a flight from Houston to St. Louis, expected a relatively smooth journey. That optimism quickly vanished. Also Read – Lufthansa Blunder: […] The post Southwest Priority Fare Scam? No Perks Given appeared …
Southwest Airlines no longer excludes future flights to Europe. Corporate CEO Bob Jordan announces that the airline will review all options for 2025 and 2030, including premium services and airport lounges.
Southwest CEO indicates openness to changes, including premium services - CEO North America
Southwest Airlines CEO Bob Jordan has announced that the company is considering expanding its services, which include luxury options such as premium seating, airport lounges, and long-haul flights. Speaking to the media at an airline industry conference, Jordan stated that the airline is willing to be flexible to growing customer needs, “Whatever customers need in 2025, 2030, we won’t take any of that off the table. We’ll do it the Southwest way…
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