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South Asian Women Might Be the Winners of the Gold Rush

INDIA, JUL 13 – South Asian women in India hold gold jewelry as financial security amid a 26% price rise this year, driven by global economic uncertainty and limited banking access, experts say.

  • In 2023, India ranked just behind China as the largest consumer of gold jewelry, purchasing 611 tonnes and supporting over 11 million weddings each year.
  • This demand emerged as Indian consumers preferred gold for financial protection amid a global gold frenzy and volatile currency markets.
  • Over the past five years, the Reserve Bank of India has raised its gold reserves by 35%, while it is estimated that Indian households collectively possess around 25,000 tons of gold stored domestically.
  • Sachin Jain highlighted that young Indians prefer modern, wearable gold jewelry over large traditional sets, while Ghani emphasized the cultural mindset of valuing savings for the future rather than just the present.
  • These trends suggest gold remains a key asset for wealth preservation and inheritance, especially for South Asian women, despite rising prices hitting record highs.
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South Asian women might be the winners of the gold rush

For Farzana Ghani, 56, from Miami, Florida, every piece of gold she owns holds a memory.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Sunday, July 13, 2025.
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