South Africa Looks to Join International Diamond Marketing Push

South Africa looks to join international diamond marketing push

Cabinet has approved participation in an international effort to boost the marketing of real diamonds, responding to the increasing appeal of lab-grown gems and funded by a 1% levy on the annual revenues of diamond companies.

SA joins international push to put the sparkle back in real diamonds

Cabinet has approved move to seek 1% of rough diamond sales to support marketing of SA’s real diamonds