US EditionAmazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was
- In January 2024, Amazon added commercials to its previously ad-free Prime Video service, making ads a standard feature for all subscribers unless they chose to pay an additional fee to remove them.
- Amazon increased the ad load from about two to three-and-a-half minutes per hour at launch to four to six minutes per hour as demand grew.
- Programmatic supervisor Kendra Tang confirmed Amazon told her agency about the increasing ad volume and noted more ad opportunities in their system recently.
- An Amazon spokesperson said they focus on improving ad experiences and prioritizing innovation rather than simply raising ad quantity on Prime Video.
- This doubling of ad time suggests Prime Video aligns with competitors' ad-supported tiers, potentially impacting subscriber satisfaction and revenue growth strategies.
62 Articles
62 Articles
Amazon Prime subscribers rage over 'annoying' change affecting TV shows
PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes. Adverts were first introduced onto the platform in January last year, with an option to pay extra if you want to avoid them. GettyUsers say streaming is morphing into cable TV[/caption] They started at around two to three minutes per hour. But it appears to be have been quietly doubled. Sources told AdWeek that the number of ads …
What the Tech? : Streaming service ads
JACKSON, Tenn.–Remember the good old days of “cutting the cord”? The promise was simple: ditch expensive cable TV, endless channels you never watched, and most importantly, commercials. For a while, streaming services like Netflix, Hulu, and Amazon Prime delivered on that promise, offering an ad-free (or at least ad-light) viewing experience. But if you’ve noticed more interruptions lately, you’re not alone. The commercial creep is real, and it’…
Berliner Morgenpost
Amazon Prime Video has increased the advertising time to six minutes per hour and thus almost doubled. Users have not been informed about this.
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