Soriana reinforces her loyalty program to confront Walmart and Chedraui

Soriana faces a challenging environment in the retail sector, where competition has intensified with low price strategies and consumer-oriented benefit programs. In an attempt to stay relevant, the self-service chain reinforced its loyalty program Soriana Ya!, which operates since 2001 and adds approximately 18 million active customers per month, according to the company’s data. This effort occurs at a key moment for the company, which closed th…