Sony to skip CES show after Honda EV venture dropped
- Sony Group will skip the 2027 Consumer Electronics Show in Las Vegas, ending a decades-long presence at the world's highest-profile gathering for consumer electronics.
- Sony's business has shifted increasingly toward games, music and film, reducing CES's importance as a venue. The company told Bloomberg it must "continuously and strategically evaluate our approach to events" based on business priorities.
- The Afeela electric vehicle project with Honda unraveled earlier this year, with Sony Honda Mobility scrapping the venture and the two companies reassessing their joint venture established in 2022.
- Sony's departure will reshape the show floor at CES, marking a significant retreat from its role as a mainstay that once occupied one of the largest booths and attracted large crowds.
- Sony remains a key supplier of automotive image sensors while the PlayStation division expands into peripherals; any future PlayStation 6 announcement will not occur at CES.
17 Articles
17 Articles
The Japanese company reflects its growing commitment to entertainment versus consumer electronics
The Consumer Electronics Show, or CES for short, is a platform where hundreds of brands showcase their new products. Sony, one of the most important brands at the show for many years, has announced that it will not be participating in CES 27.
Sony is reportedly deciding that the entire group, including its subsidiaries, will not participate in ‘CES 2027,’ the world’s largest information technology (IT) exhibition to be held in Las Vegas, USA, next January. The decision stems from the judgment that the practical benefits of participating in a consumer electronics show have diminished as the company’s business focus shifts toward entertainment, such as gaming and music. According to th…
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