Sony says its Xperia smartphones are still 'very important'

Sony says its Xperia smartphones are still 'very important'

Sony Xperia smartphones are clearly not a big brand, but the company says that its phone are still "very important."

Sony's Xperia Brand Is a 'Very Important' Part of Business, CFO Says

Sony Group CFO Sue Lin called the Xperia brand a "very important business," confirming plans to continue its smartphone focus alongside other communication technologies. Her remarks followed a major Xperia 1 VII glitch, causing shutdowns, reboots, and power failures. that led to a sales halt and replacements.

Sony CFO: Xperia Is “A Very Important Business To Us”

Sony has had a rough time with its mobile phone division. In a recent financial results briefing, the Xperia business is the only one that’s posting smaller revenue numbers than last year. Despite this, Sony Group CFO Tao Lin has said that the brand is not leaving the smartphone market. CNET’s Japan arm cites the executive as saying that the Xperia business is “a very important business for us”, per machine translation. She continued “communicat…

Xperia is "a very important business for us", says Sony CFO

Some have expressed concern over the future of Xperia phones following reports that the company is looking for third-party manufacturers for future high-end models (Xperia mid-rangers are already made by ODMs) and after the company started to pull back from Europe. If you were among those concerned, here’s some good news. Sony Group CFO Sue Lin said that Xperia is “a very important business for us” during a briefing on the company’s financial re…

Sony Says Its Xperia Smartphones Are Still 'Very Important'

Despite dwindling global market share, retreat from key regions like Europe, and halting in-house production, Sony insists its Xperia smartphone line remains "very important" to its business. 9to5Google reports: During Sony's latest financial results presentation this week, Sony CFO Lin Tao addressed the state of its Xperia smartphone brand, saying that Xperia is part of "a very important business for us" as reported by CNET Japan (translated). …

Sony Is Not Giving Up: Xperia Phones Are Still Vital, Says CFO

If we look at the worldwide market share, Sony Xperia devices don’t have a noticeable share overall. The segment is primarily dominated by Apple and Samsung. And Sony didn’t even try to make the Xperia devices mainstream. However, its CFO says that regardless of the market performance, the Xperia smartphones are very important to the brand. Sony CFO says that Xperia smartphones are very important to the firm Despite having a not-so-good market s…