US EditionSony says its Xperia smartphones are still 'very important'
TOKYO, JAPAN, AUG 7 – Sony CFO Tao Lin emphasized Xperia's importance despite weak sales and hardware issues, confirming the company will continue supporting its smartphone business.
- During a recent earnings call, Tao Lin said, `Communication technology is a very important technology that Sony has cultivated for a long time. We also want to continue to value our smartphone business`, reaffirming Sony’s commitment to Xperia smartphones.
- Amid chatter about its market exit, Sony Xperia phones make up just a tiny fraction of the global smartphone market, fueling speculation over the brand’s future.
- Reports confirmed hardware issues tied to third-party assembly after Sony outsourced production of the Xperia 1 VII to China, leading to sales suspension soon after launch.
- Following reports of random reboots, Sony halted Xperia 1 VII sales and launched a free replacement programme for all eligible devices, with Tao Lin apologizing for hardware issues.
- Despite past setbacks, Sony's CFO states more Xperia models will be developed in the future, confirming ongoing commitment to smartphone development.
11 Articles
11 Articles
Sony isn't calling it quits on Xperia phones - but here's why it's time for a reset
No Sony Xperia has truly troubled the best smartphones lists for a while now, so you could understand if Sony was preparing to throw in the towel on its flagging mobile division. Yet according to company chief financial officer Lin Tao, the firm has no such plan. During a recent presentation of Sony’s latest financial results, she said Xperia remained “a very important business for us” and that “we would like to continue to value the smartphone …
Sony CFO insists Xperia phones aren’t going anywhere
There has been a lot of chatter about Sony’s Xperia smartphones recently, with many believing that the company is set to exit the smartphone market altogether. It’s not hard to see why; we’ve only seen a single Xperia launch this year with the Xperia 1 VII, and even then, it’s best described as a minimal upgrade over last year’s 1 VI – and there’s no word yet on successors to the Xperia 5 and 10 lines. However, Sony has pushed back on the chatte…
Sony doesn't want to give up the smartphone sector, which the company officially announced.
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