Sony and TCL Are Teaming Up to Make TVs

Your next Sony TV may actually be built by TCL

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots toward entertainment IP and TCL gains a premium global brand.

Sony to spin off TV business

When I was a child, to gaze upon a Trinitron was to see heaven itself. But times have changed, and after nearly 80 years in the business, Sony is to spin off its TV business. It and Chinese electronics giant TCL will form a joint venture to "assume Sony's home entertainment business, with TCL holding 51% and Sony holding 49% of its shares." — Read the rest The post Sony to spin off TV business appeared first on Boing Boing.

Sony to stop manufacturing Bravia TVs, gives TV division control to TCL

Sony will stop making Bravia TVs on its own and hand control of its TV business to TCL under a new joint venture, while keeping the Bravia brand alive. Here is everything you need to know.

Sony wants to sell Bravia TVs to China's TCL

: Hasn't said why, but low share in a slow-growing market suggests it can't be bothered

Sony Bravia To Become Budget Brand As TCL Takes 51% Stake In Controversial New Deal

The landscape of premium home entertainment has shifted dramatically, signalling the end of an era for Japanese technological dominance. In a surprise move, Sony has confirmed it will spin off its television division into a new joint venture controlled by Chinese manufacturing powerhouse TCL, which will hold a commanding 51 per cent stake. This effectively hands the keys of the Bravia brand to a rival best known for budget-friendly pricing rathe…

Sony and TCL Are Teaming Up to Make TVs

TCL would be in control, but Sony's Bravia brands would still be a thing.