US EditionSony Might Not Make Flagship Phones Anymore – but It's Not the Death of Xperia
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8 Articles
Sony Reportedly Stops Making Its Own Phones
Sony’s newest Xperia flagship, the Xperia 1 VII, may be the first in the series not built directly by the company. According to a report from Japanese site Sumaho Digest, Sony quietly removed references to “smartphones” from the manufacturing sections of its China and Thailand websites in mid-May, hinting that production might have shifted to a third-party partner. This aligns with Sony’s recent practice of outsourcing manufacturing for its midr…
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Sony will outsource the entire production of its Xperia smartphones, but will this have the effect of lowering the price of the brand's flags? Not sure...
Sony is reviewing its mobile strategy in depth. According to a report from Japan, the electronics giant will completely outsource the production of its high-end Xperia smartphones. This decision marks a clear break with decades of in-house production and highlights Sony's persistent difficulties in an ultra-competitive market where the [...] The Sony article stops manufacturing its Xperia in-house: what's behind this strategic shift? appeared fi…
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