US EditionSomething Smells Like An Unpopular Rebrand
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Something Smells Like An Unpopular Rebrand
The redesign, dubbed "Boy Smells 2.0," marks a visual and strategic pivot toward Gen Z. But for many, the brand's new look feels more like a surrender to the teenage masses than a thoughtful evolution. The post Something Smells Like An Unpopular Rebrand appeared first on DIELINE.
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