US EditionSomeform and Panoply Give Nike x Hyperice the Boot
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Someform and Panoply Give Nike x Hyperice the Boot
The CG mavens at someform Studio in Berlin and Panoply in London combine their design and technical talents on this launch film for a therapeutic boot designed by athletic performance recovery brand Hyperice in collaboration with Nike. Matthias Winckelmann, CD at someform: “One of the core challenges in introducing the Hyperboot was communicating the product’s layered complexity. While it appears at first glance to be a piece of footwear, it’s f…
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