Solving the data-quality curse

Solving the data-quality curse

In his influential book ‘Crossing The Chasm’, Geoffrey Moore defined new labels for innovators and early adopters ‘technology enthusiasts’ and ‘visionaries’. I use the blanket term ‘geek’ and I’m proud to call myself one. In my long career with software product companies, I’ve been involved in many ‘innovative’ new product launches. I often think about this because it highlights the undue emphasis we can place on new technologies, perhaps neglec…