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Musk's X Appoints 'King of Virality' in Bid to Boost Growth

Summary by BBC News
Nikita Bier has previously developed platforms that have proved popular with teen users.

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Billionaire Elon Musk has appointed Nikita Bira, a product developer responsible for several successful social media apps aimed at youth, known as the "king of virality", to the position of chief product officer at X.

·Belgrade, Serbia
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  • 75% of the sources are Center
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decrypt.co broke the news in New York, United States on Monday, June 30, 2025.
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