US EditionSocial shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event. - Tubefilter
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Social shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event. - Tubefilter
Back in 2021, we wrote about how social ecommerce, which was doing billions of dollars in sales in China, was struggling to find a foothold with U.S. shoppers despite significant potential. Marketing companies (especially influencer marketing companies) and brands wanted social shopping to catch on in the West, but just couldn’t find the catalyst that would get American audiences to embrace it. Then, in 2023, TikTok Shop happened. Now? Live shop…
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