OMG Fuse Wins Gamescom's Social Media Budget.

They just want to play: The agency OMG Fuse has secured the budget for the social media strategy of the Cologne Messe Gamescom. Since March, the agency specialized in pop-cultural relevance-marketing-supports the predominantly English-speaking social media channels of the Gamescom on X, Facebook, Instagram, TikTok, Twitch, YouTube and Discord. The aim is to make the games fair visible all year round. gameswirtschaft.de, horizon.net (€)

OMG Fuse specializes in "popcultural relevance marketing", as the agency itself calls it. The latest customer fits perfectly with the portfolio: OMG Fuse will be responsible for the social media communication of Gamescom in the future.

The Düsseldorf agency OMG Fuse has secured the budget for the social media strategy of Gamescom 2025 in neighbouring Cologne. Since March, the agency of Omnicom Media Group Germany, which specialises in "popcultural relevance marketing", has been coordinating the official, predominantly English-speaking social media channels of Gamescom – on X, Facebook, Instagram, TikTok, Twitch, YouTube and Discord. The [...] The article Gamescom 2025: OMG Fus…