Social media – it’s all or nothing

Social media – it’s all or nothing

If you put the right level of resource behind social media, it can be game-changing, but if you get it wrong it’s best not to bother   As part of my role, I do social media training for transport companies and detailed reviews of their approach and strategy   Public transport is in the entertainment industry, yes, it really is, and I say this not because I head up sales and marketing for Great Scenic Journeys, which was set up to promote and imp…