US EditionSocial Media Addiction's Surprising Challenger? Anti-Doomscrolling Influencers
Anti-doomscrolling creators use psychology-based videos on major platforms to prompt users to close apps, with 18% self-reporting some Instagram addiction, researchers say.
- On Thursday, the Associated Press spotlighted anti‑doom‑scroll influencers who explicitly encourage viewers to close social media platforms and break their app habits.
- Platform teams design apps to keep users scrolling indefinitely, while users often underestimate session length, mistaking a 10-minute break for closer to 30 minutes.
- Content creator Olivia Yokubonis, known as `Olivia Unplugged`, posts videos with few brand logos promoting Opal, screen‑time app, while acknowledging the irony of anti-scroll content on pro-scroll platforms.
- Researchers found mixed results: Ofir Turel found people were practically "in a state of shock" when shown their screen time, but Ian A. Anderson questions if in-feed nudges disrupt enough, noting habitual scrollers may ignore them.
- Amid a debate over addiction terminology, influencers confront platform corporations and their engagement incentives, posting inside feeds that drive overuse and effectively 'wading into the doom scroll' to reach audiences.
59 Articles
59 Articles
These Social Media Influencers Want You Off Social Media
It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. Sometimes, though, that extended scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, a content creator known as...
Influencers reach out to help social media addicts
It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer…
Influencers aim to help social media addicts
It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer…
The Anti-Social Media Influencers Who Want You to Put Them Out of a Job
There’s a new breed of influencer out there, one whose content is an explicit plea to stop using the app you used to stumble upon their content. They are anti-doom scrolling influencers, and they don’t want to sell you anything. They just want you to break your social media addiction. An Associated Press feature on anti-doom scrolling influencers like Olivia Yokubonis, better known as Olivia unplugged, shone a spotlight on the new trend. Olivia’…
Influencers aim for social media addicts
It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer…
Social media addiction’s surprising challenger? Anti-doomscrolling influencers
It’s simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes.
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