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Social Ads News 08/2025: Meta and X Pushen Ai

Summary by Projecter
TikTok has called for a rethink in attribution and performance to better capture the customer journey and LinkedIn also uses such insights for video content and B2B marketing, while Snapchat reaches younger target groups with AR lenses and Sponsored Snaps. Meta and X also have a few news on the topic of AI.
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TikTok has called for a rethink in attribution and performance to better capture the customer journey and LinkedIn also uses such insights for video content and B2B marketing, while Snapchat reaches younger target groups with AR lenses and Sponsored Snaps. Meta and X also have a few news on the topic of AI.

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Projecter broke the news in on Tuesday, September 2, 2025.
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