Sociable: Snapchat offers unified optimization approach to app marketers

Sociable: Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

Snapchat Introduces Unified Attribution to Improve Real-Time App Campaign Measurement and Optimization

Unified Attribution has been launched by Snapchat as a means through which app advertisers can measure and optimize their campaign performance. The solution will be available in beta until the end of the year before being released on a wider basis. It seeks to enable advertisers to analyze the effect of their campaigns based on Snapchat metrics as well as third-party data. The move is in line with an increasing trend towards transparency and cro…

Snapchat introduces Unified Attribution to combine app campaign metrics and third-party measurement data

The new approach brings together Snap platform metrics and cross-channel performance data from mobile measurement partners (MMPs).

Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns

We haven't been this excited about a story since, well, ever.