So Much Money SRF Earns with Commercials in the World Cup Drinking Breaks
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4 Articles
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onetz.deAt the World Cup there is an additional break per half of the game. It is not only used for what it is officially there for. A multi-layered discussion is unleashed.
Breel Embolo cools down in Vancouver during the drinking break. Picture: keystoneYou are one of the big focal points of this World Cup: the advertising breaks introduced by FIFA as a safety measure for the players (drink break). Fans and football traditionalists are clearly against it. Time and again there are whistles in the stadiums, when the referees whistle for a three-minute drinking break in the 22nd and 67th minute, even under pleasant co…
Those who want to switch to SRF advertising during the controversial Hydration Breaks have to reach deep into their pockets. Very deep.
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