US EditionSnow Jiang and Cheerful Music: Reshaping Pop Music in the Short Video Era - PressReach
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Snow Jiang and Cheerful Music: Reshaping Pop Music in the Short Video Era - PressReach
BEIJING, July 29, 2025 /PRNewswire/ — From radio and television music charts more than a decade ago, to viral singles on domestic and international social media; from a pop music performer and creator, to a hitmaker and entrepreneur……Snow Jiang’s journey is rare in China’s pop music industry. As a serial entrepreneur, she has repeatedly reinvented herself at turning points of industry upheaval, and founded Cheerful Music, a “hit song-generator” …
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