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SOURCE SPORTS: Snoop Dogg Becomes Official Torchbearer Of 2026 Winter Olympic Games In Italy

Snoop Dogg serves as Team USA's first honorary coach and torchbearer, symbolizing hip hop's global influence on the 2026 Winter Olympics, organizers said.

  • On Wednesday, legendary rapper Snoop Dogg carried the Olympic torch during the 2026 Winter Olympics relay in Gallarate, Italy.
  • Snoop isn't new to this role, having participated in the 2024 Summer Olympics torch relay in Paris, and last year the U.S. Olympic and Paralympic Committee named him Team USA honorary coach.
  • Video footage of the relay shows Snoop holding the torch high and moving to his own music while Dr. Dre's sound played nearby.
  • His participation adds a cultural layer that bridges music, sport, and global pageantry, with hip hop officially touching Olympic fire.
  • Ahead of the official opening in Milan and Cortina d'Ampezzo on Friday, the relay amplified hip hop's global reach from Long Beach to Italy.
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American rapper Snoop Dogg created the event this Wednesday as one of the bearers of the Olympic flame.

·Paris, France
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TMZ broke the news in Los Angeles, United States on Wednesday, February 4, 2026.
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