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Snapchat publishers fear a looming redesign will hobble their revenue

Summary by Business Insider
NurPhoto/Getty ImagesSnapchat's forthcoming redesign merges Stories and Spotlight into a TikTok-like feed.Publishers fear the change will deprioritize their content, impacting ad revenue and visibility.Snap's shift to favor creators mirrors moves made by other major tech platforms.It could be the end of an era for publishers on Snapchat.Snap unveiled its plans for a new design for its app earlier this month that will merge all of its media conte…

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Business Insider broke the news in United States on Thursday, September 26, 2024.
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