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Creators Eye Snapchat as a Reliable Income Alternative to TikTok and YouTube
Snapchat's U.S. alpha test lets creators set monthly prices from $4.99 to $19.99, earning about 60% of revenue after fees to grow recurring income beyond ads.
- Snap Inc. announced an alpha rollout of Creator Subscriptions beginning Feb. 23, 2026, with select U.S. creators including Jeremiah Brown, Harry Jowsey and Skai Jackson.
- With moderating user growth, Snap is pushing subscriptions to diversify beyond advertising and build more predictable income, as Evan Spiegel wrote `In the year ahead, growth in subscribers will be a critical input metric to track our progress`.
- Creators will set prices between $4.99 t and $19.99, keeping about 60% after platform fees, with initial availability on iOS during the coming weeks.
- The alpha starts with 15 creators and roughly 10 more expected in the U.S., and Snap plans to roll the feature out to Snap Stars in Canada, the U.K., and France in the coming weeks.
- Given prior payouts of half a billion dollars and creators earning $35K or over half a million in 2025, subscriptions may shift where Snapchat creators prioritise platforms.
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12 Articles
12 Articles
Coverage Details
Total News Sources12
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
Factuality
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