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Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glasses
- On Wednesday, Sept 16, 2026, Snap CEO Evan Spiegel announced partnerships with Nvidia, Amazon Web Services, and Salesforce to pivot its $2,195 Specs augmented reality glasses toward enterprise markets.
- Snap originally unveiled the glasses in June as a consumer device, shifting strategy after rivals like Microsoft and Meta struggled to turn augmented-reality hardware into mainstream successes.
- Alongside the hardware pivot, Snap introduced 'Specs Intelligence' on Wednesday, an 'anticipatory AI service' for iOS that connects personal accounts to manage tasks and organize information into specific 'corners'.
- Enterprise capabilities include Salesforce's Agentforce integration for automating tasks and Nvidia's AI, which helps workers interpret visual environments and access company data hands-free.
- Regarding privacy, Spiegel noted Snap will not use personal content to train AI models or serve ads, and the company plans to offer free tiers for the service.
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Snap Advances 4% as Specs Glasses Add Salesforce and NVIDIA Enterprise Tools; Meta Holds Steady
Snap just strapped Salesforce, NVIDIA, and Amazon onto its AR glasses and called it an enterprise play, but one critical question separates a clever demo from a real business.
·Lakewood, United States
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The IndependentReposted by 
The Independent (US)
The Independent (US)Snap unveils Specs, the £2,000 smart glasses – and I got a first look
From design and comfort to capabilities, I got a first look at the new Specs smart glasses that will soon be available to buy. Here are my first impressions.
·London, United Kingdom
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Evan Spiegel presented his computer glasses "Specs" on Wednesday. For eleven years he defended them against all resistances. The bet behind it is less crazy than it looks.
·Düsseldorf, Germany
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Coverage Details
Total News Sources40
Leaning Left7Leaning Right4Center9Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 35%
C 45%
R 20%
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