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Snap Plans to Sell AR Glasses to Public in 2026

  • Snap announced plans to sell consumer augmented reality glasses called Specs in 2026 at the Augmented World Expo 2025 in Long Beach, California.
  • This announcement follows years of development since Snap first launched simpler Spectacles in 2016 and updated its glasses with AR displays in 2021.
  • Specs will be lighter, smaller, and fully standalone, running on Snap OS with AI integrations including Google Gemini and OpenAI models for immersive AR experiences.
  • Snap CEO Evan Spiegel described Specs as a highly advanced wearable computer built into lightweight glasses that overlay digital content onto the real world, operating independently without the need for a phone or cables.
  • The launch of Specs suggests Snap aims to compete in a growing smart glasses market alongside Apple, Meta, and Google, hoping to transform AR glasses into practical consumer devices.
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Portfolio.hu broke the news in on Tuesday, June 10, 2025.
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