Snap Plans to Sell AR Glasses to Public in 2026
- Snap announced plans to sell consumer augmented reality glasses called Specs in 2026 at the Augmented World Expo 2025 in Long Beach, California.
- This announcement follows years of development since Snap first launched simpler Spectacles in 2016 and updated its glasses with AR displays in 2021.
- Specs will be lighter, smaller, and fully standalone, running on Snap OS with AI integrations including Google Gemini and OpenAI models for immersive AR experiences.
- Snap CEO Evan Spiegel described Specs as a highly advanced wearable computer built into lightweight glasses that overlay digital content onto the real world, operating independently without the need for a phone or cables.
- The launch of Specs suggests Snap aims to compete in a growing smart glasses market alongside Apple, Meta, and Google, hoping to transform AR glasses into practical consumer devices.
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Can Snapchat's AI glasses help it compete with Meta and Google?
Snapchat, long-known as a featherweight in the league of Big Tech giants, is hoping to best opponents Meta, Google and Apple by releasing its new augmented reality AI-enabled smart glasses months, maybe even years, before the big guys. Speaking at a conference on Tuesday, Snap CEO Evan Spiegel said the company would release a new version of its camera-equipped glasses next year that will incorporate an interactive, AI-enhanced digital screen wi…
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