US EditionSnack brand a hit with wholesalers
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Snack brand a hit with wholesalers
By Noko Mashilo Lesedi Tshabalala, founder of Lefelo Foods with the flagship brand of Amashwam Shwam snacks, has experienced a remarkable transformation in his entrepreneurial journey. What began as a small-scale operation selling directly to individual customers has evolved into a thriving enterprise following a strategic re-launch in December last year. Supported by a valuable partnership and mentorship programme, the business has since seen a…
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