Smarter Social Media Sentiment Analysis
Summary by Michael Brito - Building Brands Online
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Smarter Social Media Sentiment Analysis
Key data points Brands are using AI-powered sentiment analysis tools to monitor conversations across platforms in real time, detecting not just positive or negative sentiment, but also nuanced emotions and urgency source. Sentiment analysis is now a standard practice for customer service, marketing, and PR teams to quickly address issues, improve products, and maintain brand reputation source. In 2025, engagement rates remain a key performance …
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