The global smart glasses market is entering a decisive new stage in the second half of 2026, with competition expanding well beyond Meta's early dominance. Industry attention is rapidly shifting from hardware specifications to AI capabilities, ecosystem integration and everyday usability, while mounting pricing pressure and growing regulatory scrutiny are reshaping the competitive landscape.
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While betting billions of dollars on the metaverse and on devices to access them, Meta found in the casual glasses with artificial intelligence an unexpected success. If Google and Snap arrived before, it was the company